Information We Collect and UseWe will collect and use personal information about you to respond to your request for products and services offered through the Site. Specifically, we collect information provided by you in connection with obtaining quotes for insurance products and services. For example, you will be asked to provide your full name, address, telephone number, email, and other information in order to be matched to insurance carriers and agents who may provide you a quote for their insurance services. We also collect demographic information. Demographic information is all other information such as gender, zip code, or any information that is not tied to your personal information. In addition, we might receive information about you from other online or offline sources and may add that information to your existing account.
Information Collection TechnologiesTo better serve our users and Service Providers and increase the response time of the Site, we use various technologies to collect information about our users, such as:
- Log Files. We also keep track of Internet Protocol (IP) addresses. An IP Address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.
- Clear Gifs. We employ a software technology called clear gifs (a.k.a. Web Beacons) that help us better manage content on our site and in our HTML emails by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movement of Web users. Clear gifs are not tied to users’ personally identifiable information. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.